01Visual narrative
One pickup day in three acts: bags out, overnight, pickup morning.
The brand's own logo is a raccoon with its arms up under the words "I Love Trash." The site builds on that joke. Raccoons come out at night, right when your bags are sitting at the curb, and the truck comes at a normal hour in the morning. So scrolling moves the clock from 7 PM the night before to pickup morning. A clock in the header counts the hours and the sky behind the page goes from evening dark to a clear morning blue.
Each part of the business lives in the hour you'd think about it. Bags out is the evening: "I ♥ Trash," $27 a month, no bag limit, the bag game and the three rules. Overnight is Bandit's shift: the bags are tied, so all he can do is look. Pickup morning is the payoff: the crew's on your road, the curb is clear, Bandit naps in the empty cart, and there's one phone number to call.
02Art direction
A real street with a cartoon in it.
Two worlds share each frame. The setting is shot like a film: the evening before pickup under a single streetlight, then the same street in clear morning light. The star is a flat, friendly cartoon raccoon. The contrast is the joke, and it keeps a trash company from looking either grim or childish.
No stock photos of recycling bins, no green leaf icons, no cartoon garbage trucks, and no "Your #1 Waste Solution." Panels are square-cornered like sheet steel. When real photos are added, shoot pairs from the same tripod spot: carts at the curb at dusk, then the truck and crew on that street on a bright pickup morning, then the clear curb.
- NameBandit
- PoseArms up, from the "I Love Trash" logo
- JobNight owl who eyes the bags till the morning truck comes. Reacts, never sells.
- VoiceDry, short, a little smug about trash
- RuleOne Bandit per screen, never next to the price
03Typography
Truck-door lettering, a neighbor's voice and the route sheet.
Headlines are tall, condensed and uppercase, set flush left like the name on a truck door. One word or symbol per headline turns streetlight amber. Anything in the mono face is a fact the customer can count on: price, schedule, rules, towns.
04Color
One Cherokee County curb, dusk to morning.
Every color is something on the street between bags-out and pickup. Most of the evening screens are Wet Asphalt, and the page brightens to Morning Sky by pickup time. Sodium amber appears only where something is live or clickable: the heart, the price, the buttons, the route clock. Cart Green belongs to the trash cart and nothing else. Hopper Rust marks things being crossed out, like other haulers' bag limits.
The evening before
Labels · rules
All main type
Streetlight · actions
The cart only
Crossed-out limits
Pickup morning
Bandit's own fur: Ringtail Grey #8B8F97 · Belly #C9C7C0 · Mask #23262C
05Composition & depth
Everything stands on the curb.
A heavy steel rule runs under the opening scene like a curb. The cart sits on it, Bandit pops up from behind it, and the headline reads level with it. Below that, every section is an entry in a driver's log: the route time hangs in a sticky left column and the content runs wide on the right.
06Motion language
Heavy machinery and a springy raccoon.
There are two speeds on purpose. Anything mechanical moves like the truck's lifting arm: slow start, a pause, a decisive drop, on cubic-bezier(.7,0,.2,1). Anything Bandit does is bouncy and overshoots a little, on cubic-bezier(.34,1.56,.64,1). The difference tells you what's work and what's play.
Pop
Bandit springs out of the cart as the lid flips open on load.
Watch
His eyes follow the cursor, and he blinks every few seconds.
Toss
Bags arc into the cart in the no-bag-limit game, and the count never stops.
Drift
Drizzle falls under the streetlight. Ambient only, never tied to content.
The hands-on moments: click Bandit for a one-liner, toss bags to test the no-limit promise, and tap your town to light it up on the route. Visitors who prefer reduced motion get every scene still, with Bandit already in place.
07Emotional experience
The small win of waking up to an empty cart.
The feeling lightens with the sky. First a laugh: a raccoon who loves trash. Then surprise: $27, no bag limit, no contract, really? Then relief: three easy rules and they come to my road. Then trust: a local 918 number and a crew that posts every holiday change. Last, belonging: these are neighbors, and supporting them feels good.
For a homeowner in Park Hill or Tahlequah the takeaway is simple. A small local crew will take all of it, every week, and won't make it complicated.